Showing posts with label Affiliate Marketing. Show all posts
Showing posts with label Affiliate Marketing. Show all posts

Going Green and Save Money

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1. Stop the energy leaks from your home. Just over a fifth of U.S. energy consumption happens at people's homes, says the Department of Energy. That costs the average homeowner $2,400 a year. Half of that goes to heating and cooling, much of which is pure waste. Insulate ceilings and walls. Seal cracks and gaps. "Often people have so many small leaks around the home that it's the equivalent of having a three-foot by three-foot window wide open," says Kateri Callahan, president of the Washington-based nonprofit Alliance to Save Energy.

2. Change your light bulbs. The typical household has 46, says the Department of Energy. But only five of them are energy-efficient compact fluorescents. These can cut light bills by 75%. Don't like CFs? Matt Patsky, veteran green investor and the CEO of Trillium Asset Management, says new LEDs are much better still. They cut energy use by 95% and emit a much softer light. They're more expensive, but prices are coming down pretty quickly.

3. Stop heating an empty house. Or a house when everyone is asleep. Get programmable thermostats. They can cost as little as $50. "They typically pay for themselves in three months," says ASE's Ms. Callahan. They can cut your heating and cooling bills by 10%, she says, without any effect on your comfort at all. Turning down the thermostat in winter (and up in summer) a little helps too: Experts say each degree can trim 2%-3% from your heating bill.

4. Rethink your appliances. Replace any old ones with new, energy-efficient models. The older your current fridge or washing machine, the faster the payback. The more efficient models today have an EnergyStar seal from the Department of Energy. They typically use about 30% less power than a model without the seal, experts say (more details at wwww.energystar.gov). As for your TV: The bigger the screen, the more power it's using. How big do you need? Do you really want to see, say, a life-size Snooki when you're watching "Jersey Shore"?

5. Stop leaving your computers and home entertainment systems on standby overnight. The screen's black but they're still sucking power, needlessly. Power strips make it easier to switch everything off at once, and new smart strips make it easier, for example, to power down the TV while leaving the TiVo connected.

6. Make the most of your green taxpayer incentives. For example, Uncle Sam is offering to pay up to $1,500 of your costs on things like insulation or better-insulated windows, although the program expires at the end of this year. Your state government may provide additional incentives. The best overall guide to these deals is available at DSIRE, the Database of State Incentives for Renewables & Efficiency.

7. Tackle your hot water heater. It's one of your biggest energy users. Put insulation around the heater and the pipes. And dial down the thermostat. They are often set at 140 degrees. That's way too high: The Energy Department suggests turning it down to 115 to 120 degrees instead.

8. Drive a more-efficient car. How wasteful are we on the roads? I once watched a young woman drive through the cobbled streets of Boston's historic North End in a monstrous, gas-guzzling Hummer. She looked sillier than Michael Dukakis in that tank. What are we thinking? Super-efficient hybrids can be pricey, but Jessica Caldwell, director of pricing and analysis at car experts Edmunds, says there are a lot of deals around at the moment that can bring the price down. And you don't have to go hybrid: Ms. Caldwell notes the small Nissan Versa gets 29 miles to the gallon and only costs $16,000.

9. Get a home energy audit. The price of these has come down. For a few hundred dollars, experts using high-tech gadgetry, infrared scanners and computer models will analyze your home, work out in detail all the ways it's wasting energy and tell you what you can do to stop it. As the average home uses about $2,400 worth of energy per year, the payback is often impressive. Matt Golden, chief executive of San Francisco-based specialists Recurve, says he often finds he can cut bills by 20% to 40% just by eliminating waste. An audit can also help you rethink your heating and water systems, and identify possible sources of renewable energy, from solar paneling to a geothermal heat pump, that can help the environment and may save you money over time. Check for firms accredited by the trade body, the Building Performance Institute.

10. Buy an e-book reader. If you read a lot, they are very green. Traditional books, newspapers and magazines aren't: They do a lot of environmental damage, from cutting down trees to manufacturing and distribution. Emma Ritch, senior research analyst at the CleanTech Group, an environmental consulting firm, has done the numbers. Bottom line: A device like the Kindle has about the same impact on the environment as 23 books, or 280 newspapers, or 177 magazines, or some mixture thereof. So if you're going to use it to read more than that, you're helping the environment. By my reckoning, someone who buys a newspaper a day, a magazine a week and three books a month will break even by the fifth month.


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Billionaires Frugal 7 Spending Tips

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1. Keep Your Home Simple
Billionaires can afford to live in the most exclusive mansions imaginable -- and many do, including Bill Gates' sprawling 66,000 square foot, $147.5 million dollar mansion in Medina, Wash. -- yet frugal billionaires like Warren Buffett choose to keep it simple. Buffett still lives in the five-bedroom house in Omaha that he purchased in 1957 for $31,500. Likewise, Carlos Slim has lived in the same house for more than 40 years.

2. Use Self-Powered or Public Transportation
Thrifty billionaires including John Caudwell, David Cheriton and Chuck Feeney prefer to walk, bike or use public transportation when getting around town. Certainly these wealthy individuals could afford to take a helicopter to their lunch meetings, or ride in chauffeur-driven Bentleys, but they choose to get a little exercise and take advantage of public transportation instead. Good for the bank account and great for the environment.

3. Buy Your Clothes off the Rack
While some people, regardless of their net value, place a huge emphasis on wearing designer clothes and shoes, some frugal billionaires decide it's simply not worth the effort, or expense. You can find David Cheriton, the Stanford professor who matched Google founders Sergey Brin and Larry Page to the venture capitalists at Kleiner, Perkins, Caufield & Byers (resulting in a large reward of Google stock), wearing jeans and a t-shirt.

Ingvar Kamprad, the founder of the furniture company Ikea, avoids wearing suits, and John Caudwell, mobile phone mogul, buys his clothes off the rack instead of spending his wealth on designer clothes.

4. Keep your Scissors Sharp
The average haircut costs about $45, but people can and do spend up to $800 per cut and style. Multiply that by 8.6 (to account for a cut every six weeks) and it adds up to $7,200 per year, not including tips. These billionaires can certainly afford the most stylish haircuts, buy many cannot be bothered by the time it takes or the high price tag for the posh salons. Billionaires like John Caudwell and David Cheriton opt for cutting their own hair at home.

5. Drive a Regular Car
While billionaires like Larry Ellison (co-founder and CEO of Oracle Corporation) enjoy spending millions on cars, boats and planes, others remain low key with their vehicles of choice. Jim Walton (of the Wal-Mart clan) drives a 15-year-old pickup truck. Azim Premji, an Indian business tycoon, reportedly drives a Toyota Corolla. And Ingvar Kamprad of Ikea drives a 10-year-old Volvo. The idea is to buy a dependable car, and drive it into the ground. No need for a different car each day of the week for these frugal billionaires.

6. Skip Luxury Items
It may surprise some of us, but the world's wealthiest person, Carlos Slim (the one who could spend more than a thousand dollars a minute and not run out of money for one hundred years) does not own a yacht or a plane. (Reducing the amount you spend is the easiest way to make your money grow.)


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Is it simple to make money on Affiliate Marketing?

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Benefits of using other people's products or services

1. You can immediately generate income based on the work of someone else has done; that is known as leverage - you don't have to create your own product, write your own sales page, design your own website, develop marketing materials, or set up the ordering, invoicing & delivery system.

2. The business is kept simple because there is no back office functions to manage; the Merchant deals with the customer support, the billing and answering technical issues.

3. Risk is minimized because you can select the products that are already selling; find those that pay well and importantly ensure that the commissions you can get are paid promptly.

4. It is easy to switch to other selling products because you have not had to pay out for all the costs of developing and supporting the products.

5. If you promote membership sites then you can benefit from an on-going commission all the time the buyer keeps paying the site membership fee.

It is clear from this there some great benefits from online affiliate marketing, very simple to start and at affordable to begin with.

To be successful at Affiliate Marketing you need to manage visitors

Getting the email address and name of visitors before sending them to the product sales page is essential if you want to contact them again. Getting the email address and name is known as list building; for anyone wanting to make another sales it is paramount that a list is built and then nurtured. It may be necessary to build more than 1 list because each list should be relevant buyers for the products being sold. The lists become the primary asset of any internet business because the lists can be sent further offers and be directed to the sales pages of affiliate sale page offers more than once.

A list can be marketed to in a very cheap way because all that required is to send an email. The sending of emails can be pre-planned and automated.

To be very effective, an affiliate marketer needs the following tools:

  1. A squeeze page (also known as landing page); basically a product promotion page that has a form where the name and email address of the potential buyer can be entered. Ideally this squeeze page should be on a dedicated website. Squeeze pages work best with some kind of video message, it is quicker and easier to watch and learn rather than having to read.
  2. Something to incentivise the buyer to want to leave their information such as a free report.

3. As a minimum a 5-part email follow up series, preferable using an autoresponder that can be set up to automatically send the emails at pre-timed intervals.

Making the effort of setting up the right process from the outset will increase your potential of making the sale by up to 500% so it's well worth the effort of setting it up. Once the process is set up it can be to run automatically - you just keep sending visitors to the squeeze page.

If you have not got time to set up the right process then it is advised to outsource the work to someone; Elance is a website for finding people to outsource the work to.


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