What are the most popular car colors?

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“The most popular color in North America for the past three years is white,” says Nancy Lockhart, Color Marketing Manager for DuPont Vehicle Paints. “We’ve also seen that, globally, black has gained in popularity.” Lockhart credits growing consumer interest in metallic and pearl-coat finishes with boosting the appeal of these two colors.

According to DuPont’s annual “Color Popularity Report,” silver remains the most popular choice worldwide. However, more shocking colors are making inroads. “We’re seeing a rise in purple globally,” says Lockhart. “Orange has also been a color space that has really taken notice the last five years.”

1970 Plymouth AAR 'Cuda 2D

Emerging markets like China and India will soon influence car color palettes here in North America. Michelle Killen, Exterior Color Designer for General Motors, predicts a distinctly rose-tinted future. “A trend that is starting to make its way here from China is the use of "pink" or "fuchsia," says Killen. “You are going to start seeing this used more in North American and European markets.”

Killen says she relies on “everything” when studying the next must-have colors. “I use fashion for the "what's hot right now" and for longer term or further into the future I like to use trend sites.” Furniture, product design and architecture all influence the colors GM offers, says Killen. “We are still seeing orange as a "hot" color space. Orange has really become a staple in exterior paint design.”

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